The Palatinates brand was created for the elite Durham University national sports teams. The identity not only exemplifies the qualities of great sportsmanship, but also the honour, chivalry and prestige that a Palatinates team member will uphold as a Durham University representative. The symbol of the knight illustrates a fearless passion for excellence, which should be demonstrated not only in the sporting arena, but clearly echoed in everyday demeanour. In short, a Palatinate should always strive to win, with honour and with virtue.